{"id":1295,"date":"2020-01-28T13:34:00","date_gmt":"2020-01-28T13:34:00","guid":{"rendered":"http:\/\/cast.b-ap.net\/?p=1295"},"modified":"2020-01-28T13:34:00","modified_gmt":"2020-01-28T13:34:00","slug":"arc-606-mass-customization-manufacturing-variety","status":"publish","type":"post","link":"https:\/\/ubwp.buffalo.edu\/cast\/2020\/01\/28\/arc-606-mass-customization-manufacturing-variety\/","title":{"rendered":"ARC 606: Mass Customization | Manufacturing Variety"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1295\" class=\"elementor elementor-1295\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56dea3b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56dea3b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-581b0fd2\" data-id=\"581b0fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51ae393a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"51ae393a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ARC 606: Mass Customization | Manufacturing Variety<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411312d7 elementor-widget elementor-widget-image\" data-id=\"411312d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"244\" src=\"https:\/\/ubwp.buffalo.edu\/cast\/wp-content\/uploads\/sites\/113\/2020\/05\/ARC606-S20_khan-e1597174974509.jpg\" class=\"attachment-large size-large wp-image-1296\" alt=\"\" srcset=\"https:\/\/ubwp.buffalo.edu\/cast\/wp-content\/uploads\/sites\/113\/2020\/05\/ARC606-S20_khan-e1597174974509.jpg 680w, https:\/\/ubwp.buffalo.edu\/cast\/wp-content\/uploads\/sites\/113\/2020\/05\/ARC606-S20_khan-e1597174974509-300x108.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3288f4a8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3288f4a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Instructor: Omar Khan<\/em><br \/><em>ARC 606<\/em><br \/><em>Spring 2020<\/em><\/p><p><b>DESCRIPTION:\u00a0\u00a0<\/b><\/p><p>The Situated Technologies Spring studio will explore the space of manufacturing and the promise of mass customization. Stan Davis in his 1987 book Future Perfect coined the term \u201cmass customizing\u201d to describe the change in business perception from a mass market to a mass-customized market, where products could align more specifically with individual customer needs. The advent of digitization and CNC fabrication opened the possibility for producing multiple versions of a product at relatively little cost. This forecasted the notion that accommodating a customer\u2019s individual desires may no longer be cost prohibitive.<\/p><p>When it comes to architectural design, mass customization has been translated through parametric design and digital fabrication as the iteration of multiple versions. The studio will challenge this presumption by taking a broader approach to mass customization and considering the technological, aesthetic and organizational effects it can have. We will use the terracotta industry as our model and explore the tools and technologies it uses in the manufacturing process. We will also explore the aesthetics of mass customization and how it challenges modernist aesthetics. And finally we will consider the factory as a design tool and how it can better serve design professionals.<\/p><p>If the \u201carch\u201d was all the brick could respond to Louis Kahn, we will ask the terracotta industry a more complex question and see what the response will is. Perhaps it will surprise us and hopefully have us rethink our architecture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f81983 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"35f81983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41899ed8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41899ed8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ee2cdfa\" data-id=\"1ee2cdfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Instructor: Omar Khan | Type: Studio<br \/>\nThe Situated Technologies Spring studio will explore the space of manufacturing and the promise of mass customization. <\/p>\n","protected":false},"author":5,"featured_media":1296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-courses"],"_links":{"self":[{"href":"https:\/\/ubwp.buffalo.edu\/cast\/wp-json\/wp\/v2\/posts\/1295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ubwp.buffalo.edu\/cast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ubwp.buffalo.edu\/cast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ubwp.buffalo.edu\/cast\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ubwp.buffalo.edu\/cast\/wp-json\/wp\/v2\/comments?post=1295"}],"version-history":[{"count":0,"href":"https:\/\/ubwp.buffalo.edu\/cast\/wp-json\/wp\/v2\/posts\/1295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ubwp.buffalo.edu\/cast\/wp-json\/wp\/v2\/media\/1296"}],"wp:attachment":[{"href":"https:\/\/ubwp.buffalo.edu\/cast\/wp-json\/wp\/v2\/media?parent=1295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ubwp.buffalo.edu\/cast\/wp-json\/wp\/v2\/categories?post=1295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ubwp.buffalo.edu\/cast\/wp-json\/wp\/v2\/tags?post=1295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}